Make Suncare A Part Of Your Summer Routine, Know The Facts

Momma Told Me: Your skin will thank you in 20 years.

This past, holiday, weekend I spent some time at the local beach park with family and friends. I'll admit I'm the palest of the group, and I seem to burn just thinking about going outside for an hour; so I'm always sure to protect myself with various forms of skincare. You see, when you have fair skin, and are prone to burning, you don't think twice about protecting from the sun's rays. However, I was shocked to hear child after child tell me they 'don't need' sunscreen because they have 'darker skin' and don't burn. This alarming statement, which I can only deduce was inherited from the adults in their lives is quite possibly part of the skin cancer epidemic the current generation faces. Proper sun care is not about keeping an even tan, or avoiding nasty peeling, it's about safeguarding our skin from harmful UVA and UVB rays, which we most of the time cannot detect at all.

I'm sure you've all heard the age old point that people can get burned, but most importantly, absorb UV rays, with an entirely cloudy sky. That's because the rays themselves are transparent, and even reflected off of surfaces in cloudy conditions. These powerful rays even make their way through clothing material, and with 1 in 5 Americans developing skin cancer during their lifetime, it's clear we're not doing enough to defend ourselves.

One of the biggest reasons American consumers do not 'lather up' with sunscreen is because they perceive it as inconvenient. Well, we've come a long way with skincare, baby! Coppertone's new Clearly Sheer range of sunscreen products are specially formatted to be light, yet effective, for moisturizing all day wear that can even be layered beneath cosmetics. They're even approved for sensitive skin and acne prone complexions, so you never have a reason not to protect that gorgeous face. And, if you're one of the millions of sunscreen consumers who skip protecting because you don't want to smell like a pool or beach, the Clearly Sheer line is specially formatted with a citrus inspired fragrance that is easy to wear and almost undetectable.

I keep a convenient 1oz Coppertone Clearly Sheer for Sunny Days in my glove compartment at all times. I never know when I will find myself outside for more than 15 minutes, or among company equally in need of UV protection. While I'm a 'spray' screen kinda gal, studies have shown that people are less accurate in fully covering their skin with such applications, so I reach for the light layering lotion with it's refreshing citrus infuse scent. And don't forget to protect those eyes too; be sure the entire family is outfitted with sunglasses this Summer!

What Daughter Says: Proper skincare starts with accurate knowledge, how much do you know about staying protected?