Training me to brush my teeth properly was not a hurdle for Momma. Armed with my hot pink Disney Princess toothbrush, and Scooby Doo blueberry toothpaste (if it sounds delicious, it was- healthy it likely was not), I'd happy scrub away at my growing teeth. When my adult chompers began pushing my baby chompers out of my mouth Momma informed me it was time to switch to an 'adult' toothpaste. I was immediately excited; anything 'adult' had to be awesome, right? The first time I stuck that pea sized dollop of Crest on my brand new Medium head toothbrush, I promptly spit it out. The excess of menthol, alcohol, and other strong sanitizing components actually burned my tongue! That was the day tooth-brushing became a chore, and a lifetime ware was waged.
Both of my father's parents had full dentures installed in their early thirties; something my grandmother has long been embarrassed about- but, more importantly, something that has drilled (pun intended) the importance of great oral care into my head. I can't imagine having to put my teeth in every morning, or the torture of slowly having them pulled out, one by one. I can barely tolerate a routine teeth cleaning! Modern oral care is full of equally scary terms and images; teeth with exposed roots symbolize dental care, toothpastes boast the ability to 'kill' and annihilate bacteria, or prevent 'decay'. With all of these scary terms and signals,it's no wonder most adults left behind proper oral care with their Scooby Doo toothbrush days!
That's precisely how Hello products were born; a very intelligent man saw the rise of singing toothbrushes for kids, but a lack of appealing oral care brands for their caretakers. And so Hello was imagined as a gimmick free, icky free (99% natural) oral care brand, with clean packaging and bold colors. They were not trying to re-imagine oral care, simply bring it a little closer to it's roots. Featuring 99% natural toothpastes, mouth washes, and pocket size breath sprays in bold minty flavors like Pink Grapefruit Mint and Mojito Mint, Hello also offers colorful toothbrushes with handles made from 50% recycled materials.
No instructions you say?
That's right, there are no instructions on the packages, but the brand's lawyer has advised they place them on the website for especially discriminating patrons. (You'll find them under the FAQ section.) Hello does, however, over a witty dosage guide for their mouthwash, online. If you've ever wondered how much to swig for your first day of clown apprenticeship, or eating egg salad flavored chips, they've got your back. Impressively, the products live up to the bold design and somewhat cocky lack of verbiage. For a 99% natural toothpaste, Hello strengthens and whitens through an anti-cavity flouride base that is neither chalky or with an aftertaste. A few of the flavors had me hesitant at first, but I quickly found Pink Grapefruit Mint to be a zesty start to my morning routine.
Hello products are a welcome reset to traditional oral care marketing. Not only is the product composition ouch-free and naturally friendly, but the packaging is thoughtfully designed for convenience. The no crumple tottles naturally sit on their cap, to allow gravity to dispense every last drop of product. The unique twist on minty flavors is also a nice throwback to the days of the gently flavored toothpaste of my childhood. Bravo!
What Daughter Says: Fall in love with proper oral care again, with Hello products.
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