Momma Told Me: Balance is key.
If you've ever heard the age old riddle of the old man, his raft, the chickens, the dogs, and the cats (trying to make it across the river in harmony), then today's life lesson is not new. The story goes; an old man was trying to cross the river with a troop of livestock, though the raft he had available could only hold 'x' number of occupants. If one group of animals outnumbered the other a fight would surely break out on either shore. He would have to find a logical way to shuttle the groups back and forth without one overtaking the other. While this symbolism is used frequently as a childhood brainteaser, and takes on several variations, the greater metaphor is one that can be applied to many aspects of our day to day lives. Much like the amount of bubble soap in the bath (and all over our condo floor, age 5), a balance must be kept in order to maintain optimal results. From the careful delegation of work vs. play to the ever so sensitive scales of nutrition. You don't have to be on a diet, or even watching your weight, to feel the impact of poor eating choices; something Protein Bakery founder, Stephen Lincoln knows all about.
If you've ever heard the age old riddle of the old man, his raft, the chickens, the dogs, and the cats (trying to make it across the river in harmony), then today's life lesson is not new. The story goes; an old man was trying to cross the river with a troop of livestock, though the raft he had available could only hold 'x' number of occupants. If one group of animals outnumbered the other a fight would surely break out on either shore. He would have to find a logical way to shuttle the groups back and forth without one overtaking the other. While this symbolism is used frequently as a childhood brainteaser, and takes on several variations, the greater metaphor is one that can be applied to many aspects of our day to day lives. Much like the amount of bubble soap in the bath (and all over our condo floor, age 5), a balance must be kept in order to maintain optimal results. From the careful delegation of work vs. play to the ever so sensitive scales of nutrition. You don't have to be on a diet, or even watching your weight, to feel the impact of poor eating choices; something Protein Bakery founder, Stephen Lincoln knows all about.
I should start by saying the clean presentation, and polished marketing behind The Protein Bakery has long made me a curious, yet hesitant, consumer. I have to say the cookie cutter image of a generic 'heartthrob in suit' that the site portrays as Mr Lincoln, with over '20 years of first-hand experience' is concerning to the discerning shopper in me. None the less, the origin story goes to tell that passionate baker and tenacious fitness businessman, Stephen, found himself feeling out of shape and overwhelmed upon the launch of his educational fitness program in the early 90s. It's always intriguing when a founder shares the tale of an 82lb loss and personal health triumph. Thankfully, the brand doesn't try to attribute this impressive life change to their product; but it does serve as the backdrop of inspiration for it's founding.
After shedding the weight, and making a move to NYC in 1997, Mr. Lincoln, continued his pursuit of health and happiness through the direction of a collection of group fitness programs. Their mission statement goes on to contrast the initial praise of exceptional 'balance' to a core brand focus of doing it 'better', through 'food, fitness, and life'. What does it all, really, boil down to? Well, as the name suggests, the brand is essentially about a collection of 20 core and seasonal confections (baked goods) that rely heavily on nutritional protein packed recipes. It's certainly not a new concept among those label obsessed, or health centered. Whether you're looking to stave off cravings for something high in calories, or simply trying to replenish and build muscle mass after an intense workout, protein is often turned to for vital balance. Protein Bakery, however, takes the knowledge of weights and measures and incorporates some of the most delicious brownie, cookie, and blondie recipes into trans fat, preservative, and wheat-flour free treats a multitude of consumers can enjoy.
