How do you make a product people already love and use stand out as a brand in a sea of equally colorful and engaging products? Why, you put something equally exciting, a bonus we'll call it, inside the product to delight consumers long after the point of purchase. Kellogg's was the first to do this, in 1945, when the inserted a pin back button, promotional item, into the boxes of their Pep cereal. Of course the creator of Cracker Jack, a German immigrant named Fritz, was truly the first to incentivize product consumption with this method in 1912. Regardless, today's consumers are just as thrilled to enjoy products which promise the immediate satisfaction of a trusted brand and product with the delayed reward of a hidden incentive. And so the industry, of candles with jewelry inside, has become quite popular in recent years.
In the beginning I heard about how exciting the experience was, how high quality the candles were, and how gorgeous the jewelry was- however, the 'jewelry' pieces were rings, and most often did not fit the actual recipient.
Jackpot Candles have not only taken some of the improbabilities out of ordering mystery candle gifts, they have dedicated their brand to 100% soy, hand poured, quality products made exclusively in the USA. Many similar operations have moved overseas, so I am happy to continue to support a USA based business.
wax tarts are the perfect solution, and a great gift for a flame free home. Be sure to check out the wax tart selections for recipients with pets and kids afoot!
In all, Jackpot Candles is one of the more affordable brands offering this jewelry in wax gift trend, and I've found the quality of the products, and variety of fragrances, at the top of my list. I would love to see them expand into a candle-of-the-month plan, or even soap and fragrance beads, but the brand is fairly new and still growing. Lastly, something that seems to be sorely missing in this genre of gifts is an unscented line of wax candles with jewelry inside- I know several people with fragrance allergies who would love the ambiance and experience of a Jackpot Candle but cannot enjoy them quite yet. If you are not scent challenged, however, I highly suggest picking up a few of these gorgeous candle gifts while they have your desired sizing in stock before the true holiday shopping madness sets in!
What Daughter Says: With unique, sized, jewelry in a quality soy wax candle product, there's not disappointment from start to finish.
One Momma Told Me reader will win a Jackpot Candles prize pack including a Candle and Tart Pack in the fragrances of their choice. Continue hopping along to all of the wonderful Blog POP! Christmas Wishes giveaways on the complete LINKY, below.