I'm not going to lie, when I was a little girl the biggest fuss over eating out was whether I'd finish all of my food fast enough to get the toy that came inside my Happy Meal. We didn't eat 'fast food' often. As a result there were little rules to what I could order or eat when we did, so long as I ate the majority of my meal. Trust me, Momma made up for it with 27 other days in the month full of heaping piles of vegetables and a rotating concoction of 'grown up food' (as I called it). Yes, fast food, especially McDonald's was always considered a treat, something to indulge with on special occasions.
Let's face it, up until about a decade ago the term 'fast food' had a negative connotation. I'll admit, whenever I was asked by a coworker why I had for lunch and named one of the major chains on the corner I felt a sense of shame. Why couldn't I have delicious food prepared for me on the go, at an affordable value and convenient time frame? Of course several brands have made great strides to restructure their menu, and re-evaluate their food sourcing and preparation processes, to meet the growing demands of conscientious consumers. If you'd have asked me in 2003 if I'd buying salads at my local McDonalds on lunch breaks I would have laughed as if you were crazy.
However, the concept that their most delicious menu items could be enjoyed in moderation wasn't the only message McDonald's worked to convey. Over the past 10 years the brand has listened fervently to consumer feedback across the United States and worked to make dramatic changes to everyday menu items, while innovating lighter, health minded, introductions to the traditional menu.
10 years? Why is it going to take 10 years? Well, you just try to hold yourself to a quality standard, while contracting enough fresh cage free egg farmers to supply and feed the customers of over 16k restaurant locations every day. I'm not an expert in the field, but something tells me there may not even be that many cage free chickens producing in the U.S. at this point in time! It IS quite the undertaking.
What Daughter Says: Fast food has a bad wrap. But it's come a long way from my mother's childhood, and it continues to evolve for future generations.