
In Texas and SoCal, where the majority of our family's located over the Summer, escaping the Summertime heat means seeking shelter in an air conditioned building or finding a body of water to float in. In the past hosting fort building competitions in the living room, or a double feature at the local cinema would suffice to keep the young ones cool and unruly. This year there's a baby at home, and as Nathan's (now 11 months) first Summer wraps we've learned a lot about balancing a family that ranges in age from infant and grade school to nearly teen. You see, they don't warn you but everybody gets a little extra on edge when there's an infant involved, especially when that infant is teething and beginning to walk.

Not to alarm you but statistics don't lie- The impact a serious sunburn has on one's life is an astounding doubled chance of developing melanoma later in life. Even more frightening is the fact that 22% of humans receive their first serious sunburn within their first year of life, and a whopping 54%, in their second. Worst of all, there is no reason for an infant, or anyone, really, to ever have to suffer the discomfort or risks associated with excessive UV exposure. In fact, Coolibar offers a wide range of stylish UPF protective clothing for children as young as infants, on up. Think you're protecting your child by throwing a t-shirt on them with a splash of sunscreen? All suncare products require reapplication at a suggested rate of every 90 minutes, an the UV filtering capabilities of that tshirt? Less than an SPF 10 sunblock, filtering just 7% of UV exposure to your child's skin.


Okay, so you don't have an infant or child at home and you're wondering what this amazing UPV 50+ clothing brand has to offer you. Coolibar makes a complete line of swim and outerwear clothing for men and women, and you'd never know it was so skin friendly! Currently on my personal wish list is the Coastal Mosaic Swim Jacket (2nd from left, above) with it's lovely side gather tassels and plunging neckline. I have been working on a tattoo sleeve on my right arm for a few years and sun protection to my arms is crucial to maintain vibrancy and clarity of the work. I'd love to take a few Coolibar pieces with me on our cruise next month!
I'm sure you've heard about UV protective clothing before- it's not a new concept, but Coolibar IS my favorite brand for stylish and innovative designs and pieces. The colors and prints are constantly evolving and each season brings something new and exciting. We've also found that this revolutionary material also holds up incredibly well though activity and wear with no fading or fraying, making these pieces of clothing worth their weight in gold. Ditch the t-shirt and get real UV protection, with #SkinSmart style, for the entire family! Now, tell the truth, are you guilty of throwing a shirt or other coverup on in hopes it would protect you from the sun? What do you spend the most time doing outdoors?
What Daughter Says: Protect every inch of your skin, not just the parts with sunscreen on. Use UPF clothing with protection that exceeds SPF 100 lotion and won't wash off!