Momma Told Me: Fight Stains w/ Fragrance: Purex w/ Crystals Giveaway 3/28

Momma Told Me: It's not just soap and suds!

Whenever I reflect back on the chore of laundry, and it's place in my childhood, I have visions of sudsy buckets and washboards. Things begin to get a little rounded and cartooney as an upbeat folksong plays in the background, my scrubbing with woodland critters lacking pants. Okay, I'm not that dated, but it does seem the more we advance as a society, the more work goes into cleaning our clothes. There's the pre-treating then the soaking, followed by the wash and rinse, and then the softener and dryer sheets. We've come a long way from the river water and Borax our ancestors used to rely on. There are hundreds of detergent brands on the market, with all sorts of prices, but I rely on those that offer me the combined power of multiple laundry aids. Whenever I can pre-treat with the same detergent, or get an added boost of fragrance without extra crystals, it only serves to reinformce my brand loyalty and extend my household's budget.

If you're a loyal Purex user then you've likely already noticed something different about the brand's liquid packaging this year. All of the Purex released in 2013 will feature a special stain fighting technology called 'DirtLift Action.' This works deep down within fibers to bust dirt and stains, while keeping your brights their brightest, and your whites their whitest! Their newest addition to the liquid detergent range harnesses the DirtLift power in addition to combining the technology of Purex Crystals fragrance releasing power. This means you can eliminate up to 2 additional steps in your daily laundry routine, and even save money overall; as Purex with Crystals Fragrance retails for an average 50% less than other leading brands. Most importantly to me, someone with skin often sensitive to laundry cleansers and scents, the Purex range is gentle enough for my delicate skin. I never find harsh irritating residues, and my laundry is always extra soft!

As a Purex Insider we received a bottle of the new Purex with Crystals fragrance liquid detergent for review here on Momma Told Me. As usual, I was happy to note there is minimal coloring in the liquid detergent, almost a milky clear, and the light floral, yet clean, aroma that wafted up upon first pour. Thanks to the DirtLift action I can pre-treat bothersome stains with a little daub of the detergent directly on the stain itself. Allowing this to sit and sink in for 20 minutes, prior to washing, helps double-treat harsh stains without the extra stain fighting products. While I had expected to see physical Crystals (much like the little rocks found in the Purex Crystals line) in the detergent, this mixture is smooth just like any other in the range. I'm really quite impressed with how well the Crystals fragrance technology does shine through in this formula, as our laundry still smelled fresh from the dryer near 5 days after being folded and put away! And, as someone who loves the smell of fresh laundry most, when doing laundry, that's a plus for me!

Much like most of the Purex brand launches, this product does not come to us without an amazing Sweepstakes; the Experience the Enchantment Sweepstakes. One lucky grand prize winner will receive $1000 AND a Years Supply of Purex! 500 Second Place winners will score a voucher good for a free bottle of new Purex with Crystals fragrance, so hurry on over and be sure to enter once a day between now and March 29, 2013.

What Daughter Says: Take some of the extra chores out of laundry, combine stain fighting and fragrance with the new Purex with Crystals liquid detergent!