In the world of product marketing I envision a board of stuffy old men pushing their team of hip, generational, marketers to come up with a new way to turn spaghetti sauce into a common beauty product. If it sounds crazy to you consider that nearly every mainstream ingredient, eggs, pork, avocado, grains, have their own 'committee' and these committees are essentially in place to figure out ways to get you to buy and use more of the everyday staples you are already buying and using. Toilet paper, for example, is a product that truly hasn't changed in 100 years, and yet we find witty commercials telling us about how much we need this play, or how this roll gives off a lavender scent when spun (that products in my bathroom at this very moment.) A product that we buy constantly, and will buy until our last shopping trip on this Earth, and it's still being marketed towards us.
Why? Because every category of product is broken into brands. Branding makes the advertising world go round, and few things exemplify this as well as modern fast food and fast casual chains. Last year Taco Bell even developed an entire campaign to get it's consumers to buy the very same sauce I hoarded in my cupboards. A sauce you could grab by the handful when dining in, a sauce which held no other claim to fame by ingredient or flavor, other than the fast food chain with which it bore a logo of.
Regardless, a recent marketing study sought to understand the modern consumers desires in this unique crossover branding of fast food/fast casual chains to grocery store freezer. The study, not so surprisingly revealed a demand for fast casual quality brands such as Panera and Chipotle to make an appearance in the market, while consumers were less likely to trust value and fast food brands such as McDonald's. The study went on to summarize that consumers had expressed a lack of interest in breakfast food expansions, even feeling overwhelmed by the existing options in the frozen category, and the biggest category of flavor profiles desired fell within the Mediterranean range of cuisine.
How do you feel about big name fast food and restaurant brands crossing over into your grocery store buys?
What Daughter Says: Just because I enjoy eating Cheetos now and then doesn't mean I want them making my lip gloss.