How do you make a product people already love and use stand out as a brand in a sea of equally colorful and engaging products? Why, you put something equally exciting, a bonus we'll call it, inside the product to delight consumers long after the point of purchase. Kellogg's was the first to do this, in 1945, when the inserted a pin back button, promotional item, into the boxes of their Pep cereal. Of course the creator of Cracker Jack, a German immigrant named Fritz, was truly the first to incentivize product consumption with this method in 1912. Regardless, today's consumers are just as thrilled to enjoy products which promise the immediate satisfaction of a trusted brand and product with the delayed reward of a hidden incentive. And so the industry, of candles with jewelry inside, has become quite popular in recent years.
Every August, for my cousin's birthday (which happens to be the same day as mine) I head online and order 2-3 pieces of mystery candle gifts in my cousin's size. I first gave her a jewelry candle gift 3 years ago for Christmas and she still has not stopped raving about how she loves them the most. Her only complaint? She is impatient and seldom wants to wait for a candle to burn half-way down to discover her gift inside. Jackpot Candles' wax tarts are the perfect solution, and a great gift for a flame free home.
What Daughter Says: With unique, sized, jewelry in a quality soy wax candle product, there's not disappointment from start to finish.
One Momma Told Me reader will win a Jackpot Candles prize pack including a Candle and Tart Pack in the fragrances of their choice.