When I showed up, online, with my brand new Red Locks it seems I turned a lot of heads- Everyone wanted to know how I got my color so bright, what brand hair color I used, where I went to get my hair done, and most importantly, how long the color would last. Dying my tresses an unnatural hue is far from a new experience for me. In high school my pixie bob was hot pink, and over the past 5 years I've had nearly every shade of the rainbow, and up to 4 different colors at once. I know, it's not for everyone, and I appreciate that I am fortunate enough to work for myself and have the luxury of self expression. That being said, anyone who's ever gone for that shock of unnatural color knows finding the right dye, and maintenance schedule is crucial to making said color last.
Now, choosing a color was a hard decision. Greens and Blues are always a bad choice for long term color styling, as they quickly fade to that mucky 'chlorine' stained hair look. I was also starting with a mid-dark brunette, so I had to use professional lightener to get my locks true to platinum blond. When I saw the Adore Cherry Red color on the shelf it simply called to me; while my brain was screaming 'No! Red washes out the fastest!' Knowing this to be the cardinal hair color truth, I contacted my friends at Zotos haircare and asked if they had a hair color care system that could extend the life of my color. They were happy to introduce me to Biotera, a professional haircare line that features a unique botanical complex that is paraben free and can extend color up to 50% longer than competitors.
Everyone who has ever dyed their hair knows that parabens and silicone can quickly strip color from hair. If you're going to invest in an all-over color, especially one as bright as a Red hue, you need to be willing to invest in a good color-friendly haircare regimen. Before my Biotera Color Care trio arrived I had already died my hair for the first round, which lasted a whopping 12 days from vibrant red to muddled pink (washing every 3rd day, and maintaining with Dry Shampoo in between), with a standard big name haircare brand. I was a bit devastated, to say the least; I loved the beautiful red, but I was not willing to commit to re-coloring my entire head twice a month, simply to maintain. The Biotera Color Care Shampoo, Conditioner, and 3 Minute Intense Color Care Treatment couldn't have arrived sooner, just one day before I touched up (re-dyed, really), my hair.
Biotera has a unique proprietary botanical ingredient, known as Tri-Soy Complex, which helps nourish hair without creating excess buildup, while being gentle enough to preserve color. I won't lie, no matter how I've handled my red hair, the shower water runs red to pink every time I wash. Because I like to nourish my hair especially right after coloring, I kept up my 'washing every three days' routine, with the Biotera Color Care Shampoo and Conditioner, and used the 3 Minute Intense Color Care Treatment 4 Days after first color and again at 8 days- I then moved to once a week for the Color Care Treatment. I especially loved that Biotera was almost fragrance free, and very gentle to use; with a rich lather, and easy to rinse. I noticed no build up on my hair, and immediately could detect the difference in texture, which improved after each treatment.My hair stays oil free, and soft to the touch for nearly three days after each rinse.
Even after one month of the Biotera Color Care System, my hair was still more vibrant than after less than 2 weeks without. Most importantly, to me, my color faded evenly throughout the month, so I was never left with light patches or spots. This made walking around as 'pinky' towards the end of the month much less unpleasant, in fact, I rather like the pink as well too!I have no doubt using the Biotera Color Care System kept my color's vibrancy and consistency in tact much longer than my 'typical' hair care regimen. It will be hard to find a product or brand that can deliver as well or better in the future! Best of all, Biotera is sold nationwide at Sally Beauty Supply, and is surprisingly affordable!
What Daughter Says: Invest in your hair color and choose a professional hair care routine that keeps your hair healthy, while maintaining color.
One Momma Told Me reader will win the 3PC Biotera Color Care System, as featured above!
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